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Service marketing research has developed practices for managing and controlling the human resources however, the role of these control practices in organizations has neither been empirically studied in a systematic way nor been analyzed in relation to control theory this paper seeks to address these gaps in previous. Business case studies for success to effectively manage your brand, improve customer service and loyalty, customer relationship management skills, successfully market your business and its products or services, direct marketing tips and creating your competitive advantage | business case studies | business case study. The purpose of the research is to explore applicable opportunities of green marketing in the service environment of retail facilities the study examines elements forming service environment in retail facilities, investigates the management and marketing practices and finally offers development proposals based on.
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